KEPO Unified AVAS Brand Acoustics
Turn your AVAS into a brand asset—not just a compliance deliverable. One sonic identity, vehicle-wide. Owned end-to-end by KEPO — typically 15–25% shorter EV program timelines.
Industry signal
Sound is the brand's first touchpoint — not a compliance part.
A unified brand sonic identity across the entire EV product line.
BMW commissioned Oscar-winning composer Hans Zimmer to define the EV sonic identity for the i series; Volkswagen partnered with music producer Leslie Mandoki for the ID. family's sonic signature; Nissan's "Canto" sound project covers LEAF, Ariya, and the broader EV portfolio.
LEARN MORE →Where the modules behind those brand sounds are built.
What KEPO Did
How we made AVAS a brand asset for an EV OEM
An EV OEM raised this at vehicle program kickoff: they wanted AVAS not just as a compliance item, but as a brand asset consistent with the car's design language and brand narrative.
Sonic Identity Definition
KEPO engaged with the customer's brand team to align tonal character, emotional anchors, and auditory keywords — delivering a vehicle-specific sonic brief as the single source for all downstream sound assets.
Scenario Sound Derivation
From the same sonic brief, we derived sound libraries for AVAS, welcome chime, startup chime, simulated drive sound, and external PA — same source, same key, no acoustic drift across touchpoints.
Vehicle-Level Acoustic Tuning
DSP tuning + multi-touchpoint coordination + regulatory calibration (UN R138 / FMVSS 141 / GB/T 37153) — ensuring brand sound consistency inside the cabin, outside the vehicle, and across all driving states.
Production Launch
Closed-loop DVP validation in our acoustics lab + SOP calibration + full PPAP documentation — production launch owned end-to-end by KEPO.
One PCBA · four touchpoints
More than AVAS — Drive Sound, Welcome Chime, External PA from One Source
One sonic identity → four acoustic touchpoints, integrated on a single PCBA, tuned together.
Standard AVAS Sound
Welcome Chime
Simulated Drive Sound
External PA
Single source vs 4 vendors
Less coordination. Faster programs.
Most EV programs juggle four separate vendors for vehicle acoustics — sound design house, Tier 1 hardware, DSP tuning, and OTA platform. The OEM ends up carrying the coordination cost.
KEPO owns the full path. One contract, one SLA, one release cycle.
Industry norm
KEPO — single source
Trusted by leading EV OEMs & Tier 1 Suppliers
Talk to KEPO about your EV brand acoustics.
48-hour response with a practical execution path.